There is no doubt that video marketing is one of the latest additions that business owners can use in their promotion toolbox. But you still might have some doubts in your mind. Is it really worth the expense just to promote the business? Is it worth the trouble of going through the entire process and maintain it afterward?
The simple answer is: yes, it is definitely worth it! Not only because your competition is doing it already, but because video marketing is one of the most versatile and profitable digital tools out right now. Check out these reasons on why you need to invest in it as soon as possible.
1. Video Improves Conversions and Sales
One of the first and major benefits in video marketing is that it can make you some serious money if successful. Adding a video of your product on your landing page can improve conversions by as much as 80%.
Video can also lead to sales directly. Studies have shown that 74% of users that have watched an explainer-video regarding a product or service purchased it afterward. So you should start working on exciting product or service videos now to take advantage of these figures!
2. Video Marketing Has Great ROI
To get you to be even more excited about video marketing, 76% of the businesses that have used video show that they got a good return on their investment afterward. Although video production is not the easiest or cheapest approach, it really pays off a lot. Aside from that, online video editing tools are constantly changing for the better and are becoming more readily affordable to businesses as well.
3. It Helps Build Trust
Lastly, a good video marketing ad will help build trust between potential customers and your company. Building trust is important because it is the foundation of conversions and sales. Stop trying to sell your product or service and let the people come to you by giving them useful and interesting information.